How to integrate SlideShare into your content marketing strategy

mousumi812

SlideShare is one of the most famous slideshow websites out there today. Since its launch in 2006, this service has not stopped growing and has gone from being the exclusive territory of business and student environments, to hosting all types of content : from DIY "do it yourself" to lists with the best bars in a city. Gone is the idea that “slides” are something boring and brainy and that they only deal with dense topics.


Thanks to this openness, it has managed to become a very important tool to take into account when planning a content marketing strategy . But, for it to be truly effective, it is not enough to upload anything in any way.

First of all, it is essential to have content that can be converted into a Telegram Number Data slide presentation. You can create something from scratch , but don't forget that you also have the option to review some of your most successful old posts and try to find a new approach to them from this format. It is a way to recycle , to give a new push to something that you already know works.

Lists , for example, tend to be content with fairly good acceptance and, in addition, they are easy to update and reuse.

Once we have chosen what we want to have in our SlideShare, it is time to take care of aspects such as the headline . It must be very clear and descriptive and it is important that it contains the key words that define the topic we are going to talk about. You should also use tags to achieve greater visibility in the search engine. Ah! And don't forget to have a transcription of the texts, as this helps them be found more easily.



Another important aspect is regarding links . Wouldn't it be great to bring SlideShare visitors to your own page? Well, make their job easier: use links!



Surely you have related content or a landing page that fits well with one of your slides. Don't be shy and include links that lead to them. You will see how your traffic increases. Don't forget to always add all the information regarding your website on the last slide and even include a contact address.

It is also advisable to allow our presentation to be “embedded” or embedded . This way it is easier for your content (with your links) to spread throughout the internet.

Do you already have the “what”? Now it's time to answer the "how?" You have to keep in mind that what you are doing is a slide show. Not a blog post or an ebook. This means that it is better that you forget about making “slides” in which the only thing there is is kilometer-long plain text.