71% of Mexican online consumers use TikTok, but Instagram is the preferred

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Social networks not only serve to interact with friends or family, they have also become a technological tool so that companies and brands can grow their businesses, get closer to Mexican online consumers and interact with them through network marketing strategies. social networks that take into account the type of content and platform preferred by consumers.


According to the study carried out by Capterra , a business software review platform, the use of social networks in Mexico is high since by February 2022 the country had 102.5 million active users , who become potential clients if they are used. brands generate the right strategies.

The company conducted a survey of 1,019 Mexican online consumers Email Data between 18 and 75 years old, who shop online at least once every six months and who use social networks at least once a month to determine how they interact on social networks, whether they frequent brand profiles, what type of content they prefer, what platforms are the most used, among other aspects.



The main social networks used by online buyers in Mexico


Facebook and WhatsApp are the main social networks used by Mexican online buyers , since 95% of those surveyed admitted a preference for these platforms while Instagram was placed in third place with 76%. It should be noted that the three social networks belong to the same company: Meta.






The study recommends brands understand and perfect the use of the business version of these platforms, both Meta Business for Facebook, WhatsApp Business and Instagram Business , as long as they require having a professional profile in their business, with a catalog and channel. communication officer. TikTok stands out, with just a few years of existence it is already in third place among the most used social networks with 71%, a figure that surpasses Twitter at 55%.



Instagram is the preferred social network to follow brands

Instagram (45%) is the social network most used by Mexican consumers to follow brand accounts and find product information , in second place in this category is Facebook (44%, in third position is Pinterest (31%) , the fourth and fifth positions are for TikTok (28%) and Twitter (24%), respectively.