What Is and How to Implement an Inbound Marketing Strategy

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Today, digital presence is a fundamental part of the success of almost any business. Today, digital presence is a fundamental part of the success of almost any business. Consumers are increasingly present in the virtual environment and therefore, strategies aimed at online communication are constantly developed and put into practice. 90% of people who carry out online research are still not completely decided on which brand they will choose to make their purchases. Inbound Marketing is a strategy that to help the customer make their purchasing decision and opt for your company. Do you want to know more about this strategy that has won over companies around the world and has generated many results? Continue reading. What is Inbound Marketing.


In a loose translation, Inbound  Marketing phone database means attraction marketing, a very suitable name for its function. Inbound Marketing is a methodology for thinking and doing business that has differentiated itself from Outbound Marketing, also known as traditional marketing, and is increasingly winning over advertising agencies, which in turn, win over clients thanks to the excellent results obtained. Its biggest difference as a digital marketing tool is that its main focus is on developing a potential customer's purchasing journey, from attraction to retention, clearly understanding and respecting each stage of the sales funnel. This method thinks about relationships with potential customers in a progressive way, that is, how something should be built gradually following specific steps for this. The steps proposed by Inbound Marketing for the shopping journey are: 1. Attract 2. Convert 3.



Relate 4. Sell 5. Analyze Each of them is extremely important for closing quality deals with customers, because instead of just pushing any service/product to the consumer, you create a bond with them, showing the full value of the business, hence the name marketing. attraction. In short, this means that with Inbound Marketing, the customer comes looking for your service and not the other way around. How to put an Inbound Marketing strategy into practice? To implement Inbound Marketing in your company, you must strictly follow the 6 steps mentioned above. Each of them is responsible for guiding the consumer through the shopping journey, thus providing the sale of the product/service. Below we will talk about each of the steps and what you must do to complete them efficiently.