What Is It and How Important Is It for Companies?

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Digital media are conquering unimaginable spaces. There are several platforms that emerge daily and are surprising due to their high adoption by internet users, especially in Brazil, which is the third country that uses social networks the most in the world. Digital media are conquering unimaginable spaces. There are several platforms that emerge daily and are surprising due to their high adoption by internet users, especially in Brazil, which is the third country that uses social networks the most in the world . With the rise of these media, advertising has increasingly focused on directing its efforts towards campaigns exclusively focused on the digital sphere. There are countless strategies, created and constantly renewed to keep up with changes in algorithms, some of them remain firm and become references in generating real results. One of the best known and most functional currently is paid traffic management.


Do you know this term? Do you know number database what it means, what it does and its importance for a brand? So continue reading and find out more. Glossary To start this conversation, we need to clarify some terms. We will explain it in a super simple and direct way, so you will understand everything without any doubts. 1 – What is Traffic? Traffic is the number of visitors who access the pages of your business's digital channels, such as social networks, website, YouTube channel or e-commerce. 2 – What is Traffic Management? Traffic Management is a strategy created and executed by communication professionals, with the aim of increasing the number of visitors to the company's digital media. The person responsible for this task is the traffic manager, a person dedicated to segmenting audiences, activating campaigns and analyzing metrics.



What is Paid Traffic? Paid Traffic are visitors to the company's digital media attracted by online advertisements, which are created and managed through specific platforms. Types of traffic and their differences Traffic is important for the success of a company in the digital environment, so it is important to understand in depth what it is. There are two types of traffic, organic and paid. Organic Traffic This is the traffic obtained without the monetary investment in online advertisements. To obtain a good result in this category, it is important to produce qualified content for the target audience, as this is how consumers will be attracted to the digital media in question. In increasingly short-term times, companies struggle to attract an audience, so this content must be of interest to the public, in order to actually engage them and then result in some action, thus increasing the organic reach of that media.