There is no inbound marketing without content marketing

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It is impossible to do good Inbound marketing work without content marketing actions. Although it is possible to do content marketing without Inbound planning, Inbound marketing is a comprehensive strategy that requires the use of different tactics with the aim of attracting an audience, generating leads and boosting a business' sales.

In Inbound marketing, strategies involve the creation of content that is published on websites, blogs and shared through social networks, emails, sponsored links and other channels. It is through content marketing that the company keeps its audience  whatsapp database engaged, establishes relationships with potential customers and demonstrates its expertise, becoming relevant in the market.

On blog pages, landing pages that offer content and on social media, companies can provide relevant information and ask the public to provide their contact details to become leads. These leads start to receive emails with more qualified content and materials that help strengthen credibility and the relationship with the brand, culminating in information about promotions, offers or even contact with the sales department.




The entire Inbound marketing process, from attraction, conversion, nutrition, sales to customer loyalty, involves content marketing work. Therefore, there is no Inbound marketing without content marketing.

Use content marketing in your Inbound strategy
When using content marketing in your Inbound strategy, it is important to remember that it is not just about creating content. Before that, you need to do some work to recognize your target audience and plan to offer really interesting materials to the people your brand wants to reach.

It is essential to define the personas you want to reach, identify the channels where they are present, determine the appropriate content formats and address relevant problems, interests, curiosities and needs through the content.

Within the context of Inbound, content marketing must be constantly monitored to understand which types of content work best with the public and identify opportunities to create new materials that attract and maintain lead engagement, taking them further and further down the funnel. of sales.