Importance of site speed for SEO

Kinley

Is your website ranking poorly on Google and receiving few visits? So be aware that this could be a consequence of the (in this case, slow) loading time. This is because site speed influences SEO (Search Engine Optimization). So that you understand this clearly, we will show you below the main details about the relationship between site speed and SEO. Check it out carefully and ask your questions about this essential subject to increase the number of visitors and potential customers! What are the definitions of “site speed” and “SEO”? To understand the importance of site speed for SEO, it is necessary to first understand the meaning of these two things. Website speed The speed of a website refers to the loading time of its pages.

This includes the Home and internal pages as well. They must all load quickly so that the visitor can find, in the shortest possible time, what they are looking for. SEO (Search Engine Optimization) Google is the absolute leader when it comes to europe mobile number list search engines (search engines). However, there are others, like Bing. The fact is that to be successful (be well ranked), any website has to adapt to the requirements (algorithms) of these search engines. And that’s where the importance of SEO comes in. Search Engine Optimization is a set of techniques (involving several factors) that aim to improve the positioning of websites, blogs, and online stores in search engines. To understand the relationship between speed and SEO and user (visitor) experience, let's imagine that your website has the following characteristics: Intuitive layout; Highly relevant content; Alignment with the interests of the target audience. Would these aspects “compensate” for the fact that the site loads slowly, leaving the user waiting several seconds or even minutes to find what they want? The answer is certainly “no”, after all, there is a great demand for speed nowadays.




Furthermore, people tend to be suspicious (in terms of security – and reliability) of websites that take a long time to load. In other words, a slow website drives users away. Therefore, working well on SEO and ensuring that the website is always loading quickly means “delivering” the minimum that the user needs to have a good browsing experience. This increases the number of visitors and the likelihood of them becoming customers.How relevant is site speed to SEO? SEO, as previously stated, aims to improve the website’s positioning. In other words, make it “seen” by search engines as relevant. Therefore, taking into account that search engines consider loading speed as an important criterion for classifying a website as relevant, if it is slow, it means that SEO is not being “worked” properly.