SMS marketing: the ideal acquisition channel for mass distribution?

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As the mass retail sector faces new challenges, SMS marketing is increasingly being talked about. Has it become the ideal acquisition channel for this sector? How can it help major brands boost their sales and build customer loyalty? Wellpack presents this formidable solution and its benefits for mass retail.
What is SMS marketing?
SMS marketing is an acquisition channel that consists of conducting an advertising campaign using SMS. It relies on a database of carefully selected prospects who are likely to be interested in your offer .
Many major retailers choose to run SMS marketing campaigns. With its 95% opening rate, it attracts and retains customers .
Needs in mass distribution
Faced with ever tougher competition, mass distribution must strengthen its attractiveness . Competitive prices, development of local trade but also digitalization are among the priority issues of the sector. Indeed, “E-commerce, Drive, delivery, Click and collect are all services that demonstrate the massive digitalization of the sector”, reports the Toute-la-Franchise website . Add to this the gradual disappearance of paper advertising with the implementation of the Oui Pub system , which forces major brands to rethink the distribution of their offers to consumers

However, the in-store visit remains an essential issue for mass distribution. In order to meet these complex needs, Wellpack relies on SMS marketing and its many features.
The advantages of SMS marketing in the mass distribution sector
Create your digital catalog using SMS marketing
Faced with the demand for digitalization, Wellpack designs SMS marketing campaigns to distribute your offers massively. Indeed, thanks to an integrated link, your prospects receive an SMS that can lead them to a digital catalog, created to measure by our experts .
Our offers, discounts and local operations are thus highlighted to consumers. A good website development service way, therefore, to increase your visits to the store.



Gain visibility
By communicating with your prospects through an SMS campaign, you also make yourself visible to consumers who might not have thought of you when making their purchases. Contacting them through this advertising channel allows you to build loyalty and make them want to come to the store.
This can be done by adding a mini mobile site to your SMS, or by sending discounts to use in store. At a time when many companies still choose to send advertising by paper or email, choosing SMS marketing will allow you to stand out from the competition.
Rely on in-store measurements
When creating an SMS marketing campaign, Wellpack offers you in-store measurements to track the effectiveness of the campaign. Implemented in partnership with high-performance third-party measurement companies , an in-store measurement allows you to evaluate the strength of your advertising campaign by identifying prospects who came to the store after receiving your SMS.
This feature is ideal for the retail sector. Indeed, large brands attract a varied clientele. It is therefore essential that they can analyze the performance of their marketing actions.
Running an SMS marketing campaign thus appears to be the ideal solution to boost the visibility, loyalty and visits of your target customers . Would you like to discuss this solution with a Wellpack advisor?