Boost retention and cross-sell opportunities

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I mean useful content, optimized for search and that guides people through their buying journey awareness, consideration and decision stages . Buyers Journey - Smartbound Remember that Google's mission is simple: help users find the information they need and search for. The way you see yourself and the way Google sees you can be very different, hence the importance of doing proper keyword research and creating content for search.  Related: Content is king All about SEO: technical, on-page and off-page Writing great content is a strategy to attract visitors . The most important thing is to make sure your content is optimized for search, so it reaches people who may not know your brand, but whose pain points you can solve with your SaaS offering. Here are some best practices to get you started.

Perform a technical audit of your website to see if there are ways to improve your photo retouching website's indexability, searchability, and ranking. Tools like SEMrush or Woorank are places where you can start. Focus on non-brand keywords in your editorial and content planning to ensure you're targeting people who might not be familiar enough with your business to do a branded search . Use HubSpot's traffic report to determine the pages with the most traffic and the highest bounce rates and/or lowest conversions, and focus on those to do some on-page SEO. Never underestimate the power of off-page SEO. Part of growing quickly is relying on brand value and backlinks from highly reputable sites.



A quick win is to start with third-party listing sites think G , Capterra, Gartner, TrustRadius, etc. . By ensuring your profiles are up-to-date, accurate, and targeting meaningful areas of your website, you'll be able to drive more qualified traffic to you. Remember that organic and referral traffic converts better than other traffic sources, so it's worth focusing on it seo hubspot. The power of customer experiences Customer experiences offer SaaS companies a great opportunity to demonstrate that your products and/or services deliver real results. In fact, in a study conducted by.