Learn to manage your company's online reputation

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Nowadays, anyone has the ability to write a bad or good comment on social networks, forums or websites, therefore, it is important to know that when this happens regarding your company, you must be the first to be aware. of it. For this reason, it is essential to know how to manage and monitor the online reputation of your company , as well as activities that are essential to achieve business success, and that if not properly attended to, can cause the loss of visitors, and therefore So much for sales. Thus, the key aspects in managing the online reputation of your company's brand will be based, mainly, on the optimization and adequate promotion of the content, and on the proactivity that you, as a company, maintain with your clients. Let's see below some examples of essential tools for establishing a strategy that aims to manage, analyze and evaluate the presence of our brand, as a whole, on the Internet and social media.

Tools for claiming the company name By using any of the following services, we can check the online availability of both your company name and that of any commercial product or service:  . By using these services you can guarantee that no one else owns a  Country Email List certain name, and therefore, its control will be solely yours. Tools to know what is said about the company It is essential to find out which are the most popular websites in your sector, and then observe and analyze what the public comments about you or your company, for which we will choose to resort to sites such as TripAdvisor and Yelp  , where Many users share and publish their experiences  with hotels, restaurants, doctors, hardware and software vendors, etc… Tools to quantify the company's social mentions Thanks to  , all mentions of your brand or company name that appear in search results will be sent directly to your feed. This tool is particularly interesting, as it allows you to track mentions of your brand name  in more than 0 different search engines .



To use this tool, it will only be necessary to enter the name in the search box, and press the "make monitor" button. At that moment, the tool will generate a log file of the mentions, which can be imported into your reader. of feeds. Tools to promote reviews about your company In this case, we would talk about  Google Plus for companies , thanks to which you can check the comments and ratings of consumers who find your company and access your Google ratings, as well as the social messages that are attached to the comments in Google Plus circles. Because of this great potential in terms of visibility, it is essential to develop a strategic plan that allows you to correctly control and manage your Google Plus profile. Conclusion In short, if you make use of online reputation management and monitoring tools, to see what people, and ultimately customers, say about your company, and you are also able to perfectly combine these results with its optimization in the media social networks and search engines , you will obtain a solid and trustworthy brand image, which in practice will translate into more customers and greater profits.