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The final benefit is that long-tail keywords make it easier to target a niche. Also read: reasons to switch from Yoast SEO to Rank Math An example of a generic keyword is 'shoes'. For example, the long-tail keyword is 'men's black running shoes size '. Take advantage of free tools Several free tools make it easier to conduct keyword research within your SEO analysis. First and foremost, start with a brainstorm: which keywords do you think are important for your business? Once you have a list, you can use tools to expand and refine that list.
Tools I recommend: Google Keyword Planner, with this you can not only see what the average monthly search volume is; it is also a useful tool for finding new keywords. This tool gives you an indication of the average monthly search volume and the difficulty of the competition. Google photo editor Trends is another useful search engine tool. You can use this tool to see how the popularity of specific keywords has changed over time. You can also compare two similar keywords so that you know which of the two you can best focus on.
Google Search Console , allows you to analyze historical data of your own website. This way you will find out which search queries your website visitors used to arrive at your site. You can find this data under the submenu 'Performance'. Now that you know which keywords are important to your business, you can continue your SEO analysis and investigate which other companies are also ranking for those specific keywords.
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发表于 2023-10-8 12:58:28