Exactly what the user's attitude is when they are performing an action

RAHIM102

For example, this is what I get with some interests. Facebook advertising interests It fails a lot here. I don't smoke, my interest in Buddhism is zero, as well as in Hindi or Scavenger hunt, which I don't even know what it is. If you hover over each interest, it says the reason . They are usually due to clicking on an advertisement related to that topic or a similar fan page. I have several Facebook accounts with different activity on the profiles, and in general terms, the interests by which I am categorized does coincide with what I show in them. As I say, it doesn't work 100% but it is very close to reality , always depending on the user... By what segmentation do the ads appear to me?


When we see an ad on the wall, in addition to being able to interact with it, we have a series of options that are clicking on an arrow in the upper right part of it . facebook ad example The 2 most relevant are “Hide ad” and “Why am I seeing this?” By activating the first, the user notifies Facebook that the content they are being shown is not appropriate and "punishes" the advertiser for its quality, possibly causing them to Special Data increase costs. With the second, it shows you the segmentation through which the advertiser is showing you that ad , and in which you are included. It is something that is very useful to know what types of segmentations other brands are using and that helps to get good ideas. In this case, for example, of the Google Activate ad , let's say that the segmentation can be greatly improved . facebook google ad Beyond the fact that the employment interest is very generic and covers too much, the age is very broad and surely within that range of 18 to 60 years, they have a segment with much more interest in the Google Activate courses, as can be seen. be between 23 and 40 years old. But come on, if Google wants to give money to Facebook, that's up to them. What interests should an advertiser focus on when advertising? Advertisers, when creating an audience from scratch, have a wide variety of options to segment it. As I said at the beginning, segmentation is one of the keys to a good campaign .



My recommendation is to always set the audience segmentation on facts that are easy to demonstrate . For example , whenever possible, I prefer to launch as interests the name of a specific page or brand (competition or another relevant one in the sector) rather than a generic interest . The interest of a Facebook page or brand is usually related to being a fan and is closer to what I am looking for than an interest that can be linked to having clicked on an ad in that niche but that has nothing to do with it. see with what I am promoting. It is a less "successful" interest But of course, for that it is necessary for Facebook to detect that fan page or brand as an interest, for which there is no fixed number of how many fans it needs, and this is another topic that is worth a post of its own.In short , Facebook extracts the data from our profile based on the activity we show it, and with that it exposes us to what they believe are the publications that interest us most, as well as the advertisements. As a user , you can modify/know this type of information from this page.