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When a page is visited from an external source using a tracking URL, the parameters of that URL inform HubSpot's tracking code about the origin of that visit. The tracking URL is what will tell HubSpot where that contact came from. What will happen if you don't have one? The contact will end up as Direct Traffic. This is an important aspect of tracking to remember. Although Direct Traffic is the defined category, not everything is Direct Traffic. It should be labeled Direct Traffic + Everything the Eye Can See. Literally. It means that everything that is not known is included in the Direct.

Traffic category. So if you're running Facebook Ads, Google Ads, anything outside of HubSpot, even posting directly to Facebook outside of HubSpot, the source of that contact will show up as Direct Traffic. Tracking is a two-way street You now have the HubSpot tracking URL for your ad. This means philippines photo editor your ad will be talking to HubSpot. The conversation is not one-sided, you need HubSpot to also talk to your advertising platform. Any advertising platform you work with will have a tracking code that you will need to install on your site. Google Ads usually has a tracking code that is installed.



On the thank you page, and with Facebook you can set unique pixel codes for different conversions. Regardless of which platform you work with, make sure conversion tracking is set up on both sides. The tracking URL is important on the HubSpot side, but tracking your advertising platform is even more important. banner-audit-hubspot-smartbound Why you should always trust your ad platform's data, not HubSpot's Now…  Here's the big disclaimer about HubSpot tracking URLs There are going to be a lot of disclaimers in this post. Here is the first one. Even if you have a tracking URL.