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What are some strategies for re-engaging dormant email subscribers

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发表于 2023-7-20 18:37:11 | 显示全部楼层 |阅读模式
Segment your list. Before you start sending out re-engagement emails, it's important to segment your list so that you can target your messages to the right people. This means grouping your subscribers based on their interests, demographics, or purchase history. By segmenting your list, you can ensure that your re-engagement emails are relevant and timely.

Send a welcome back email. A welcome back email is a great way to start the re-engagement process. In this email, you can thank your subscribers for their interest in your brand and remind them why they signed  Photo Editor Service Price  up for your emails in the first place. You can also offer them a special incentive to start opening your emails again.

Offer an incentive. One of the best ways to re-engage dormant subscribers is to offer them an incentive. This could be a discount, a free gift, or early access to a new product or service. By offering an incentive, you're giving your subscribers a reason to open your emails and take action.




Personalize your emails. When you personalize your emails, you're showing your subscribers that you care about them and that you're not just sending out a mass email. You can personalize your emails by using their name, referring to their past purchases, or mentioning their interests.
Change up your content. If your subscribers are no longer opening your emails, it's possible that they're not interested in the content you're sending them. Try changing up your content to see if you can get their attention. You could try sending different types of content, such as blog posts, product reviews, or case studies. You could also try sending more timely or relevant content.

Ask for feedback. If you're not sure why your subscribers stopped opening your emails, ask them for feedback. You can do this by sending out a survey or by adding a feedback form to your website. Once you know why your subscribers stopped opening your emails, you can start to address the issue.
Be patient. It takes time to re-engage dormant subscribers. Don't expect to see results overnight. Just keep sending out relevant and personalized emails, and eventually you'll start to see some subscribers start to open your emails again.

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