|
|
Remember, one of the most important benefits of blogging is creating content that can improve the lives of your audience. The most engaging blogs are topics that can help with their business and personal development.
4. Guest Blogging
We believe that guest blogging is one of the top inbound marketing strategies out there.
Guest blogging is a way for bloggers to display their knowledge and skill in front of a whole new audience. It’s a way to show your value to different sets of people.
Once you’ve created a great post and people see value from it, it can start a whole new inbound traffic for your website.
A guest blog if created properly can attract motivated leads, qualified traffic, increase brand visibility, and build authority for your business.
5. Use Infographics
As effective as blogs can be, some people just don’t have the time asia mobile number list to read a whole article. If you believe your audience is in the same group, you can use infographics.
Infographics combine both the graphic elements and the written part of the content. It allows businesses to present big ideas in small spaces. Infographics condense information into one image that makes it visually appealing to see.
It’s an advantage to use infographics because it’s one of the best ways to affect learning and information the most. According to Forbes, it’s the first among powerpoints, articles with images, and blog posts.
So if you want to show value or present a unique idea to your customers and prospects, using infographics is one of the best ways of doing so. If you don’t know how to create such images, don’t settle. Instead, consider hiring freelance graphic designers to cater to your idea.
Take a look at how Spores explained its tokenomics (a topic that’s new to many) to its audience using a single infographic:
Another example is how MannequinMall used an infographic to make the topic of dressing mannequins interesting:
Rather than discussing each point in a blog form, they used colorful graphics to engage the audience as they read the whole thing. Plus, each point only comes with a short description – they didn’t settle with long paragraphs. This made the whole infographic and the whole content easy to read.
If there’s one content that has the highest potential to go viral, it’s video content. That’s why a lot of businesses outsource videographers just to have video content released. To some, they do it on their own since there’s many free online video maker software out there.
Videos are much more engaging than an image and a set of paragraphs. Businesses can express themselves more in a video than in any other format. They also make product videos to really highlight the best features of their item.
But not every video is created equally. The length for it to be engaging and received well by people will depend on the market. To some businesses, their audience likes 1 minute or less videos. As for others, their audience likes a longer format.
So if you’re unfamiliar with what your customers like, it’s time to do some testing on your end. See what kind of videos they engage in the most. If you’ve seen the metrics, stick to what’s working and has the most engagements.
Once you’ve determined the perfect video length for your audience, it’s time to experiment on what type of video content do they like the most – do they love tutorials, how-to guides, or one-minute explanations?
Video content though isn’t just limited to advertisements – webinars and online conferences with customers also fall under this category.
7. Influencer Marketing
Most brands don’t realize just how influential these influencers are. Some of these influencers have successfully built a solid fan base that is really loyal to them. That’s why some businesses always allocate a budget for influencer marketing.
|
|
发表于 2023-10-7 15:36:28