Types of Phone mailings

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Phone mailings are a universal and effective channel for communicating with consumers. Despite the high cost and technical limitations, this is the most popular way to interact with customers. The average open rate of advertising and notifications reaches 98%. Most people view them within the first minutes after delivery.

Phone messaging is most common in three sectors, and this is related to customer interests: e-commerce (46%), healthcare (43%) and banking (41%).

Advertising mailings
Phone advertising is a way to inform the target audience about promotions, bonuses and new products. Unlike email, RSS and other services, Phone is supported by any phone, and they are always at hand.

To ensure that your mailing list works, brings in new clients and increases the activity of existing ones, you should follow these seven tips:

Personalization . Consumers are more willing to buy products Jordan Phone Number List when the seller knows the buyer's name. If you set up the Exolve Phone service  and connect it to your CRM, your business will be able to create flexible Phone templates. The name and other data will be automatically inserted into them.

Segmentation of the target audience . It is impossible to interact with all groups equally. There is a “whole gap” between a teenager and an adult audience. It is necessary to select the appropriate tone of voice and offers.

Sending at the right time . Advertising messages should be sent only during working hours, i.e. in the middle of the day. If the client receives them at night, this may cause dissatisfaction.

Frequency . Don't overwhelm your clients with spam. The ideal number of messages per week is 1-2.

Brevity . When working with Phone mailings, you need to remember that the text of the message is limited to 160 characters. You need to fit into this volume, otherwise the advertisement will automatically be “broken” into parts.

Call to action . The message should always have a CTA. Although everyone understands why advertising is needed, the client needs to be directed in the right direction.

Feedback or link . It is important to shorten the path between interest and purchase. You need to leave a number or a link to the site so that the client can quickly get the product or feedback.