6 Creative Marketing Ideas for Black Friday

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On Black Friday, offer an additional discount on a product at a certain time. For example, you sell all products at a 40% discount. For buyers from 10 a.m. to 3 p.m., there is a 50% discount on blouses, and from 3 p.m. to 9 p.m. - on silk scarves.


For super discounts, it is better to choose products with a markup Australia Email Database above average, in order to please consumers and remain in profit. In this way, the store makes every hour of Black Friday especially profitable for purchasing items of a specific category. Just do not forget to inform buyers about this! (We will tell you about this at the end of the article)

Gift Catalogs
When choosing gifts, people often look not for a specific product with bombastic characteristics, but for a certain thing that a specific person might like. For example, a gift for a child's class teacher or a fitness trainer. In this case, people don't care what kind of product it is, if the recipient likes it.

Make it easier for your potential buyers – create a catalog in which the assortment will be classified according to the preferences of the gift recipients. For example, “Gifts for a coach” or “For an anime fan.” Mark all products of the same category with the same tags so that users can easily find them in search engines.


New products
A few days before Black Friday, add new products to your assortment. This will keep your product line looking fresh and will also be interesting for recent buyers.



Or include products in your assortment that will only be available for purchase on Black Friday. After that, you won’t be able to buy them. In this case, take care of preliminary advertising. Launch videos and slide shows about the product in stores, highlight the release and time limit for purchasing the product on your social media pages, via e-mail or SMS advertising . On the day of the sale, set up a countdown timer on your website or in the store. It will show how much time is left until the end of the sale of the new product. Don’t be shy about creating excitement.