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Resistance to technological changes. Unlike messengers and social platforms, WhatsApp Marketing does not depend on application updates or algorithm changes. This makes the channel stable and predictable.
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Advantages and disadvantages of WhatsApp Marketing mailings
Pros:
High open rate. Up to 98% of messages are opened within the first Qatar WhatsApp Number Database three minutes after delivery. This makes WhatsApp Marketing one of the most effective channels for urgent notifications and promotions.
Fast delivery. Messages are delivered almost instantly, allowing you to quickly convey information to your audience. Personalization. SMS allows you to address the client by name, take into account their preferences and offer relevant products or services.
Availability. Messages reach the user without the need for an internet connection. This is especially important for regions or clients who do not have smartphones. Versatility. SMS are suitable for businesses of any size and in different industries: from small businesses to large corporations. High engagement. Customers are more likely to respond to WhatsApp Marketing because they perceive it as a personal message.
Cons:
High cost. Sending SMS is more expensive than sending emails or messengers. For mass campaigns, this can be a significant expense item.
Limited text volume. WhatsApp Marketing only allows 160 characters, which makes it difficult to formulate a message. Many users are put off by shortened links and abbreviations.
Lack of visual elements. Unlike instant messengers and email, WhatsApp Marketing does not support images or complex message formats, which reduces its appeal.
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发表于 2025-2-5 14:10:17